MEET OUR FOUNDER: MITALI PATEL 

 

South-Asian beauty entrepreneur and makeup-artist, Mitali Patel is best known for her Soft Glam Bridal Makeup.

"I always found it challenging to find colors that complimented my darker skin tone. There are many brands out there, but the range of colors I could buy from is limited. After working with multiple South-Asian Brides, I was inspired to build my own cosmetic brand. My brides are of the same mindset. They believe there should be long-lasting makeup products for darker skin tones that look soft and natural. The shades created in this brand are inspired from recommendations given from real brides!"

The brand name is inspired by Mitali's daughter, Myra Patel. The lucky charm of our brand and our future artist!  Our products are cruelty-free, paraben-free, and halal certified. Feel and look beautiful everyday, not just your wedding day!